August 17, 2026
Lithia Motors, the nation's largest independent automotive dealer group, has selected RecovR®, a solution of Kudelski IoT within the Kudelski Group as its preferred wireless GPS provider. This strategic partnership addresses the increasing complexity of dealership operations and the rising threat of vehicle theft across North America by providing Lithia's dealer network with cutting-edge wireless tracking technology that differentiates from traditional wired alternatives. The comprehensive solution delivers enhanced inventory management, operational efficiency, and theft recovery capabilities that set a new standard in dealership operations.
"We are honored to be selected as Lithia Motors' preferred wireless GPS provider and excited to partner with the nation's largest independent dealer group," said Patrick Hauert, SVP Asset Tracking, Kudelski IoT. "This partnership represents our commitment to providing advanced wireless technology solutions that address the critical operational needs of today's automotive dealerships. We look forward to supporting Lithia's dealer network with a solution that elevates their technology capabilities and delivers measurable value through improved efficiency, enhanced security, and new revenue opportunities."
RecovR's wireless GPS solution offers Lithia dealerships several key advantages that drove the selection decision:
Comprehensive Dealer Revenue Opportunity: RecovR provides dealerships with a valuable F&I product to offer customers, creating additional revenue streams while delivering exceptional theft recovery protection to vehicle buyers.
Proven Theft Recovery: RecovR's advanced tracking technology, combining GPS, cellular, Bluetooth, and Wi-Fi positioning, ensures reliable asset recovery even in challenging conditions where GPS signals may be obstructed. RecovR recovers 99% of stolen vehicles because the solution is easy and fast for law enforcement to use.
Secure & Compliant Wireless Technology: Unlike traditional wired GPS systems, RecovR's wireless design enables fast, 30-second installation with no wiring required, reducing installation time and costs while eliminating the risk of vehicle damage during installation. With up to five years of battery life, RecovR provides continuous inventory tracking without the need for frequent maintenance or battery replacements, ensuring reliable long-term performance. RecovR is not connected to the vehicle and does not store any vehicle data. It has been validated by cybersecurity experts and is compliant with FTC Safeguards.
Advanced Inventory Management: RecovR provides one of the most advanced inventory management solutions available to automotive dealerships. The intuitive platform seamlessly integrates into existing dealership operations, providing real-time visibility into inventory location and movement across the entire lot. This capability improves operational efficiency by reducing time spent searching for vehicles, streamlining reconditioning workflows, and accelerating the sales process, delivering measurable improvements similar to those achieved by leading dealership groups.
The partnership enables Lithia dealerships to leverage technology from Kudelski IoT, backed by the Kudelski Group's more than 75 years of Swiss engineering excellence and innovation in digital security solutions. RecovR has established a proven track record with having deployed over 1,000 automotive dealership locations across North America, demonstrating consistent results in inventory management efficiency and theft recovery success.
"RecovR is backed by the Kudelski Group's decades of security engineering and is trusted at the highest levels, including the U.S. Department of Defense and the world's largest used-car retailer," Hauert added. "We look forward to bringing that same standard to Lithia's network and supporting their dealers for the long term."
The RecovR solution provides Lithia dealerships with immediate access to advanced wireless asset tracking technology, positioning them at the forefront of dealership innovation.
About Kudelski IoT:
Kudelski IoT is the Internet of Things division of the Kudelski Group, a world leader in core digital security technologies and solutions for media, cybersecurity, and IoT. Kudelski IoT provides end-to-end IoT solutions for automotive retail, agriculture, and other industries, leveraging the group's 35 years of innovation in digital business model creation; hardware, software and ecosystem design and testing; state-of-the-art security life cycle management technologies and services; and managed operation of complex systems. The RecovR product suite includes RecovR for Cars for vehicle tracking, RecovR for Keys for key management, and RecovR ID Check for identity verification and fraud prevention. For more information about Kudelski IoT's RecovR solution, visit www.recovr.biz. For more information about Kudelski Group, visit www.nagra.com.
Media Contact:
Celina Fontenot
Senior Solutions Marketing Manager
480-524-9019
celina.fontenot[at]nagra.com
